One of the pioneers of social influencing in Sacramento, Alejandro Reyes is back in his hometown for a visit and shares insights on building your tribe, creating content people will actually watch and how to effectively use social for your business.

I profiled Alejandro 10 years ago for a project I produced for the Centers for International Trade and he's only grown his skills since then. Take a listen and if you're interested in more, he's offering a free master class in social influencing April 2nd.