Tara Pawlak, SVP of Marketing at Revenue Grid, believes you can’t be everything to everybody. Efficiency for her team means prioritizing marketing efforts to specific channels and experimenting with customer persona messaging.

• About this Pioneer > 0:41
• Biggest Challenges > 1:50
• Looking Forward > 4:22
• 100 Pennies Game > 7:26
• Final Thoughts > 10:06

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About this Pioneer

A dynamic marketing executive who has over 15+ years of experience in building GTM plans alongside some fabulous driven marketers to fuel growth. My main passion within Marketing is strategy, operations, martech and of course B2B demand generation!