“Talk to as many people as you can on a regular basis. Once you start to talk to them -when I say talk to them, just don't talk to them, actually, listen to what they're saying. Because when you start listening, they want to start to tell you the problems and the issues they're having. And that's going to be your golden opportunity to say, "Hey, maybe I should go focus on that." Because if you talk to 10 people, five of them are gonna have the same issues, regardless of where you are.”

— Mark Kumar