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Are you a wedding professional looking for more marketing opportunities? In this episode, I'm sharing strategies on how to market yourself before, during, and after a wedding show!
You will learn:
1. What opportunities are there for marketing and promotion leading up to, during, and after a wedding show?
2. What are some tips for making the most of a wedding show, including maximizing content opportunities?
3. How can you stay top of mind with potential clients after a wedding show, even if they're not ready to book your services yet?
"The key is follow up. Staying top of mind."
I was just at a wedding show and I realized there are so many opportunities for marketing leading up to the show and after. I encourage anyone participating in a wedding show to take advantage of the opportunities to market their business before and after the show. You can use social media platforms like TikTok and Instagram to promote that you're going to be at a show and also to post about your experience at the show. It's also important to collect email addresses so you can send a follow up email blast after the show with information about your business. And finally, don't forget to stay top of mind by posting regularly on social media and sending out quarterly or monthly newsletters.
Resources:
Email Marketing - Click here to access my resources mentioned in this episode.
Chapter Summaries:
[00:01:04] - If you are participating in a wedding show, you need to promote that you're going to be at the upcoming show. You could send an email blast to your database with the details of the show and a video message.
[00:03:50] - On the show day, wedding pros should get set up as quickly as possible. They should use the opportunity to take pictures, videos, maybe selfies and videos of their booth. They can also do videos of themselves to use on their social media into the future. If they work with other vendors, they should take a selfie with them and tag them.
[00:05:30] - Kristina shares some tips on how to promote your business at a wedding show. Before the show, put up a story on social media platforms and tag the location of the event. Send a follow-up email to the list of the attendees. After you send an email, make sure you have plenty of content that you can use for a few days, a few weeks, or even a few months down the road to build a content library. Follow up is key for a successful marketing strategy. Follow-up is a good way to build relationships and trust.
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Connect with Me:
Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Are you a wedding professional looking for more marketing opportunities? In this episode, I'm sharing strategies on how to market yourself before, during, and after a wedding show!
You will learn:
1. What opportunities are there for marketing and promotion leading up to, during, and after a wedding show?
2. What are some tips for making the most of a wedding show, including maximizing content opportunities?
3. How can you stay top of mind with potential clients after a wedding show, even if they're not ready to book your services yet?
"The key is follow up. Staying top of mind."
I was just at a wedding show and I realized there are so many opportunities for marketing leading up to the show and after. I encourage anyone participating in a wedding show to take advantage of the opportunities to market their business before and after the show. You can use social media platforms like TikTok and Instagram to promote that you're going to be at a show and also to post about your experience at the show. It's also important to collect email addresses so you can send a follow up email blast after the show with information about your business. And finally, don't forget to stay top of mind by posting regularly on social media and sending out quarterly or monthly newsletters.
Resources:
Email Marketing - Click here to access my resources mentioned in this episode.
Chapter Summaries:
[00:01:04] - If you are participating in a wedding show, you need to promote that you're going to be at the upcoming show. You could send an email blast to your database with the details of the show and a video message.
[00:03:50] - On the show day, wedding pros should get set up as quickly as possible. They should use the opportunity to take pictures, videos, maybe selfies and videos of their booth. They can also do videos of themselves to use on their social media into the future. If they work with other vendors, they should take a selfie with them and tag them.
[00:05:30] - Kristina shares some tips on how to promote your business at a wedding show. Before the show, put up a story on social media platforms and tag the location of the event. Send a follow-up email to the list of the attendees. After you send an email, make sure you have plenty of content that you can use for a few days, a few weeks, or even a few months down the road to build a content library. Follow up is key for a successful marketing strategy. Follow-up is a good way to build relationships and trust.
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Connect with Me:
Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!