On a freezing Friday in late January, Matt reflects on how fragile and unpredictable life really is — sparked by learning about the deadliest earthquake in recorded history. Against that backdrop, he turns to a much more practical question: priorities. As opportunities begin to open up, he notices how easy it is to hide in craft, polish, and perfection — and how progress actually comes from focusing on relationships, follow-ups, and revenue-generating work. This episode weaves together gratitude, perspective, and the discipline of choosing what truly matters, reminding us that while much is out of our control, where we place our attention still shapes what we build.

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