GA4 is a newer and more advanced platform than UA. It offers a number of advantages over UA, including a different data model, a wider range of reports, and better integrations with other Google products. However, GA4 is also more complex than UA, so it may take some time to get used to it. In this episode, I want to help you become better acquainted with this new platform. I will review the following:

• How is GA4 different from UA?
• What are the new metrics in GA4?
• The main benefits of GA4 vs. UA

Tune in and learn more about how you can use GA4 and get a leg up on your competition

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