Spanning ages from 6 to 24, Gen Zs will be shaped by events, including a global pandemic and social unrest. The young adults in this population are already asserting their perspectives on inclusivity, sustainability, the workplace and their interaction with brands, among other vital topics. Jennifer Pelino, IRI's executive vice president of Omnichannel Media, and Shelley Zalis, CEO of The Female Quotient, discuss the research behind the recently published "Understand Me, Don't Define Me" report, and introduce listeners to Gen Z's views and spheres of influence.