Jeff's back from the beach in this week's episode of the Beyond Local podcast and another edition of "Get to Know LSEO." This week Jeff and Steve bring in Eric Meese, LSEO's new Director of Paid Media. He's a brilliant strategist and avid outdoorsman. Eric left high school pursuing a career with the Pennsylvania State Police, but had a moment of clarity when he realized the power of the internet and paid media. He discovered a knack for social media when he built curated Instagram pages for outdoorsy types and quickly racked up thousands of followers. In the short time he'e been with the LSEO team, Eric has learned that successful media companies should never be afraid to try new things. "There are a ton of companies out there, local and large brands, that have been stuck in their ways," Eric tells Jeff and Steve. "By exploring those new opportunities … it could change their business in a positive way overnight."