In this week's edition of the Beyond Local series "Get to Know LSEO," Jeff and Steve peel Content Writer Jade Matusick away from her keyboard to get her thoughts on copywriting best practices. But, perhaps more important, they find out how prepared she is to resume caring for office plants now that we're back to in-person work. Needless to say, Steve forgot to add "water the plants" to his COVID-19 work-from-home plan. Jade graciously plays along with our hosts' antics as they introduce another integral part of the LSEO workforce. What's Jade's best advice for producing effective web content? You'll have to listen to find out.