Jeff jumps to the other side of the Beyond Local podcast booth for his debut, not as interviewer, but as the subject of this week's "Get to Know LSEO" series. Steve runs point as host and together they explore Jeff's career arc, first as a lifeguard, then as a Blimpie restaurant line cook, then his brief pursuit of a pre-med degree at Lebanon Valley College (boy, we're glad he abandoned that path). Jeff offers his No. 1 tip for web marketing and search engine optimization: you can't just "set it and forget it." Any good business leader should constantly assess their growth online. "You have to make sure you're at least gaining more traffic," he says. "If you're growing online, which is the way everything's going today, you're going to continue to grow as a company."