Jeff and Steve introduce LSEO's newest team member, Client Services Manager Tucker Hottes, during this week's edition of Beyond Local's special series, "Get to Know LSEO." Tucker's a media Swiss army knife, with tons of experience in the local market. He's got deep regional knowledge and an insatiable thirst to know how people consume media. He also just might be slick enough to fend off Jeff and Steve's incessant ribbing. He also talks about his dog Artemis, his love for collectible figurines and offers one of the best reasons we've heard about why the much-maligned Star Wars prequel trilogy is worth giving another shot. When it comes to marketing advice, he's blunt about his skepticism over plug-and-play solutions. Trends change and people are always using and consuming media differently. "Always look at your data, trust people who know the industry and don't be afraid to pivot," he says.