We are back from a post-Thanksgiving food coma and a very real talk about how to actually get your Marketing ready for 2026.

After a quick catch-up on forgotten water bottles, Costco mac & cheese, and Black Friday fatigue, we dive into what they’re seeing across B2B clients and why “leads, leads, leads” broke a lot of Marketing in 2025.

We unpack:

• Why “demand gen” is really just brand Marketing (and why everyone keeps mixing it up with lead gen)
• The brutal stats on shortlists: if buyers don’t know you on Day 1, you basically don’t exist
• Why relying on paid ads to magically deliver sales-qualified leads for six-figure deals is fantasy land
• Why your website needs to be ready for traffic landing on deep blog posts first—not your homepage
• The case for “do less, but do it really well” instead of living on the Marketing hamster wheel

And so much more packed into 40 minutes!

If you’re a B2B Marketing leader planning for next year and feeling a little burned out from 2025, this one’s for you. Grab a glass (or a red Solo cup of water), and let’s get your brand, AI strategy, and website ready to actually win in 2026.

Wine of the episode: Les Champs Clos Sancerre
🍷 Final wine verdict: It was a repeat, so you know we loved it.

B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring.

You can follow them everywhere!

• LinkedIn
• Hami's LinkedIn
• Stephen's LinkedIn
• Instagram
• TikTok
• One Foot Over