Today’s guest, Elaine Kapogines, is sharing her secrets on how to score local media coverage. Wiltshire Media made the shift away from publishing to focus exclusively on supporting other businesses under the umbrella of PR, media relations, and content creation. Since then, the company has helped dozens of businesses create efficient, streamlined and easy-to-execute strategies that focus on conversion and growth utilizing digital tools and automation. You can connect with Elaine on Instagram @wiltshire_media.