There are a couple of things that are common with any editor in the industry. They’re very overworked and have a ton of work that they do across a lot of different things. They manage the overall editorial direction, they plan out all of the stories, they usually have multiple news stories that they have to post online every day, they’re all involved in social media, plus they travel a lot. They visit retailers, they visit trade shows, and they do a lot of speaking engagements and webcasts. At the same time, they are also getting bombarded with press releases, calls, and pitches by suppliers and, in some cases, retailers. The supplier is always pitching to them to try and get into the magazines. How does an editor-in-chief or an editor in general decide what is going to go into the magazine or on the website and what’s not going to go? Joe Tarnowski of ECRM and RangeMe takes you through an editor’s perspective of what they’re looking for and how to best get your brand covered in their magazines online or in their social media.

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