What if one hard conversation today could save your family years of chaos tomorrow?

In this powerful episode of The Pick Now Podcast, Jeff Munn sits down with founder Elke Rubach to unpack how childhood loss, legal training, entrepreneurship, and personal reinvention shaped her mission to normalize money conversations. From wills and wealth planning to identity, trust, burnout, and family values, Elke reveals why financial planning is about far more than money. It is about protecting the people you love most.

In this episode:

• Why avoiding money conversations can create generational chaos
• How founders and families can build real security through intentional planning
• The hidden link between values, trust, burnout, and long-term wealth

Your legacy will exist whether you plan for it or not. This episode will inspire you to take control before life does it for you.