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Title: Get Your Marketing Cooking
Subtitle: A Recipe for Handling the Key Marketing Challenges That Keep Business Owners Awake at Night
Author: Hunter Leonard
Narrator: Dave Stokes
Format: Unabridged
Length: 1 hr and 45 mins
Language: English
Release date: 10-23-17
Publisher: Author's Republic
Genres: Business, Marketing
Publisher's Summary:
In this compact, practical, and research-driven guide to marketing strategy, Hunter Leonard shares tools, information and insights gathered over the past 16 years in his marketing consultancy that has helped to grow over 50 organisations in 20 different countries. Hunter uses a cooking analogy to explain the recipe and ingredients needed to develop a successful marketing plan. Accessible and direct, Get Your Marketing Cooking is a must-listen for any business wanting to establish or expand their market.
Members Reviews:
'Half of life is planning' Middle Eastern Proverb
Hunter actually sets you on a path to first becoming an effective communicator, in order to become an effective marketer. He starts with the DON'TS. You know the things we all do... assume FaceBook is helping us by suggesting promotions, trusting digital marketing companies to act in our business' interest, believing that advertising agencies know our customers better than we do... then the DO's. You know the things we don't have time for... understanding our customer's wants, surveying clients to get some honest feedback about our product or service quality and performance. Then the one 'must'... you MUST know your customer's needs! If you start there, your business, marketing and operations plans are truly informed by an understood (and listened to) target market. Sound like a profitable idea? Can't wait for his next one...