In episode 18 titled Using Your Profit and Loss as a Break Even Tool, we talked about how to really understand your profit and loss statement using break-even. This is a powerful tool for any entrepreneur wanting to understand how to successfully manage their financials. In today's episode, we're taking it one step further to show you how to set your pricing using break-even. If you think you understand pricing strategy, think again. This episode will change the way you set your pricing and make you so much more competitive.