Many small business owners think advertising and marketing are all about getting your name out there.  They are half right.  Getting a new customer is a two-step process.  Customers have to know you exist before they can choose you.  However, you also have to give them a reason to choose you above all your competitors they also know exist.

Many small business owners think advertising and marketing are all about getting your name out there. They are half right. Getting a new customer is a two-step process. Customers have to know you exist before they can choose you. However, you also have to give them a reason to choose you above all your competitors they also know exist.

Getting a customer is a two-step process

Small Businesses are the foundation of our communities. Those foundations are being shaken to their core by unfair systems that give all the advantages to the big corporations. Large companies have the time, resources, and expertise to take full advantage of all the modern marketing tools.  On the other hand, small business owners lack those key elements and are overwhelmed by all the options available. It’s time for a revolution.  It’s time for small businesses to be back on top in our neighborhoods.  That will only happen if they understand how to use their limited resources efficiently.  John Preston has the unique ability to take complex marketing and business concepts and break them into easily digestible stories.

Business

Management

Small Businesses are the foundation of our communities. Those foundations are being shaken to their core by unfair systems that give all the advantages to the big corporations. Large companies have the time, resources, and expertise to take full advantage of all the modern marketing tools. On the other hand, small business owners lack those key elements and are overwhelmed by all the options available. It’s time for a revolution. It’s time for small businesses to be back on top in our neighborhoods. That will only happen if they understand how to use their limited resources efficiently. John Preston has the unique ability to take complex marketing and business concepts and break them into easily digestible stories.

Share Getting a customer is a two-step process

Sign up to save your podcasts

Getting a customer is a two-step process

Getting a customer is a two-step process