In this episode of The Truth About Dentistry, we’re joined by dental communication expert Laura Cafik-Martin to talk about how to confidently guide patients toward treatment—without ever feeling pushy or salesy.

We dive into how the magic happens when patients co-discover their dental conditions, how to identify the dominating buying motive, and why helping patients pay closer attention to their teeth outside the operatory is key to long-term case acceptance.

3 Key Takeaways:
✨ How to guide patients into co-discovery rather than telling them what they need
✨ What "dominating buying motive" means—and how to uncover it
✨ Ways to help patients see the value of treatment, even if they say “not yet”

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