Scott Albro, co-founder and CEO of Goldie shares his insights on why analyst buy-in is crucial for category success, strategies for effectively communicating your category vision, and real-world examples from his time at TOPO.   For those unfamiliar, TOPO, Inc. was a research and advisory firm that provided insights and consulting services to high-growth companies. Under Scott's leadership, TOPO became a beacon for businesses looking to understand and conquer their markets before being acquired by Gartner. Today, Scott brings his wealth of experience and knowledge to our discussion on topics like:

• Why it makes sense to let analyst name your category
• How engagements with analysts differ whether you are customer or not
• What many early stage companies get wrong the first time they engage analysts

This episode was hosted by John Rougeux and Mike “Damp” Damphousse.

‍

This episode is sponsored by:

Category Design Advisors

BeTheStage.live