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Getting -- and Keeping -- Your Attention in XR, with LumiereVR COO Alexander Haque
XR technologies
are undeniably a leap forward in humankind's mechanical evolution.
But our brains - the way they work - haven't quite evolved in pace
with them, so XR solutions are hardly solutions at all unless they
work within the confines of how we think and react. Alex Haque of
LumiereVR waxes philosophical about how to design XR with that in
mind.
Alan: Today's guest is Alexander
Haque, the founder of RetinadVR, whose mission was to help pioneer
virtual and augmented reality through powerful data. RetinadVR was
acquired recently by LumiereVR, in July 2018. Alex is now the COO for
LumiereVR, which is bringing quality VR content to the masses through
masterful curation and distribution. You can learn more about Alex
and Lumiere by visiting LumiereVR.com. Alex, welcome to the show.
Alex: Hey, thank you so much for
having me, Alan. Pleasure to be here.
Alan: It's my absolute pleasure.
Alex: Yeah, thanks for having
me. You're one of my favorite LinkedIn personalities, and a fellow
Canadian! So I'm excited to talk shop with you.
Alan: Canadians are taking over
the VR scene in a big way. It's really exciting. The purpose of this
podcast is to provide as much value to businesses and business owners
and people in companies that are looking to explore and expand on
virtual and mixed reality and augmented reality, and figure out how
these technologies can be used for them. So, perhaps let's just take
a look back at RetinadVR; what you guys were doing there, and what
led you to what you're doing now.
Alex: Right. Yeah. It's a great
jump off point. So RetinadVR actually got started in Montreal in
2014. Our mission was, as you said at the beginning, was to bring VR
analytics and data to virtual reality. And what I mean by that is
understanding these new data points that can be interpreted from a VR
headset. And what we found is, understanding people's movement in VR
is something that we can actually grab from a headset. And then
translating that into actionable insights was basically the mission
of the entire company for the last three years, up until the
acquisition. And things are very much still along that path, but a
little bit more, I guess, pigeon-holed into Lumiere -pecific use
cases for right now.
Alan: So maybe talk about
Lumiere and what you guys are doing there. I know you've done a
recent project with synchronizing a ton of headsets at a fairly
famous location. I'll let you talk to that.
Alex: So we did about 250 VR
headsets, all synced up from Madison Square Garden for LumiereVR,
which brings that enterprise software to large venues and media
entertainment folks. MSG is a really good use case; museums,
aquariums, science centers, planetariums -- those are really good
places where VR lives, [and] is complementary to an existing exhibit.
The example with Madison Square Garden, for instance, was they have a
90-minute tour within the venue. So, a lot of people don't actually
know this -- I think the international community knows this little
bit more -- Madison Square Garden, I think, is in the top five or top
10 most-visited, most iconic places in New York City. And I didn't
know this, being obviously, a Canadian hockey fan. I thought you just
show up to Madison Square Garden -- a great, beautiful venue -- and
you enjoy concert or a game, and you go home. But apparently what you
could do is, they have off-hours visits throughout the day that are
90 minutes that are called the All Access Tour. And they show you the
history of this is where Mohammad Ali boxed. This is where goalie
Henrik Lundqvist for the New York Rangers, here's his, like,
million-dollar Swarovski 10-cut diamond goalie mask is. This is where
the Knicks played, and so on and so forth. And they give you a really
beautiful, all-encomp
View all episodes
By Alan Smithson from MetaVRse
4.5
1212 ratings
XR technologies
are undeniably a leap forward in humankind's mechanical evolution.
But our brains - the way they work - haven't quite evolved in pace
with them, so XR solutions are hardly solutions at all unless they
work within the confines of how we think and react. Alex Haque of
LumiereVR waxes philosophical about how to design XR with that in
mind.
Alan: Today's guest is Alexander
Haque, the founder of RetinadVR, whose mission was to help pioneer
virtual and augmented reality through powerful data. RetinadVR was
acquired recently by LumiereVR, in July 2018. Alex is now the COO for
LumiereVR, which is bringing quality VR content to the masses through
masterful curation and distribution. You can learn more about Alex
and Lumiere by visiting LumiereVR.com. Alex, welcome to the show.
Alex: Hey, thank you so much for
having me, Alan. Pleasure to be here.
Alan: It's my absolute pleasure.
Alex: Yeah, thanks for having
me. You're one of my favorite LinkedIn personalities, and a fellow
Canadian! So I'm excited to talk shop with you.
Alan: Canadians are taking over
the VR scene in a big way. It's really exciting. The purpose of this
podcast is to provide as much value to businesses and business owners
and people in companies that are looking to explore and expand on
virtual and mixed reality and augmented reality, and figure out how
these technologies can be used for them. So, perhaps let's just take
a look back at RetinadVR; what you guys were doing there, and what
led you to what you're doing now.
Alex: Right. Yeah. It's a great
jump off point. So RetinadVR actually got started in Montreal in
2014. Our mission was, as you said at the beginning, was to bring VR
analytics and data to virtual reality. And what I mean by that is
understanding these new data points that can be interpreted from a VR
headset. And what we found is, understanding people's movement in VR
is something that we can actually grab from a headset. And then
translating that into actionable insights was basically the mission
of the entire company for the last three years, up until the
acquisition. And things are very much still along that path, but a
little bit more, I guess, pigeon-holed into Lumiere -pecific use
cases for right now.
Alan: So maybe talk about
Lumiere and what you guys are doing there. I know you've done a
recent project with synchronizing a ton of headsets at a fairly
famous location. I'll let you talk to that.
Alex: So we did about 250 VR
headsets, all synced up from Madison Square Garden for LumiereVR,
which brings that enterprise software to large venues and media
entertainment folks. MSG is a really good use case; museums,
aquariums, science centers, planetariums -- those are really good
places where VR lives, [and] is complementary to an existing exhibit.
The example with Madison Square Garden, for instance, was they have a
90-minute tour within the venue. So, a lot of people don't actually
know this -- I think the international community knows this little
bit more -- Madison Square Garden, I think, is in the top five or top
10 most-visited, most iconic places in New York City. And I didn't
know this, being obviously, a Canadian hockey fan. I thought you just
show up to Madison Square Garden -- a great, beautiful venue -- and
you enjoy concert or a game, and you go home. But apparently what you
could do is, they have off-hours visits throughout the day that are
90 minutes that are called the All Access Tour. And they show you the
history of this is where Mohammad Ali boxed. This is where goalie
Henrik Lundqvist for the New York Rangers, here's his, like,
million-dollar Swarovski 10-cut diamond goalie mask is. This is where
the Knicks played, and so on and so forth. And they give you a really
beautiful, all-encomp