Episode 14: Welcome to this week’s episode of Art Is... a podcast for artists where Cindy Leung, ceramic artist and Artist-in-Residence at Belger Art Center, advises young artists to put aside the ego of Instagram and feel confident in having an online portfolio to passively promote.

Using Instagram as an online portfolio can be intimidating as you compare yourself to other artists. Cindy recommends reframing these negative experiences into positive ones by simply reaching out to the artist and asking how they received an opportunity. She tells us the most effective way to get what you want is to ask for it. 

Apart from looking for opportunities, how are young artists able to sell their work? Talking to galleries via email or in person is a thing of the past and e-commerce is leading the way in the art industry. Getting recognized and, even better, liked, is best showcased on–you guessed it–Instagram. 

Join Isotta on today’s episode as Cindy Leung talks us through selling artwork passively and actively and how a consumer determines the value of said artwork.

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or on your favorite podcast platform.

Topics Covered:

• Using Instagram as a tool to promote themselves but not letting it intimidate you
• Peer to peer resource pool to encourage artists
• Sellable art passively through galleries and actively through craft fairs
• How to talk to galleries versus selling artwork via Instagram or Etsy
• Value of the artwork versus liking the artist as a person
• Affordable art, what is affordable art and how do we determine what that is?

Guest Info:

Connect with Cindy Leung on Instagram, on her website, or via email at [email protected] 

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Donate | Music by Blue Dot Sessions | Cover art by Eleonora Tucci

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