In today's coffee chat call with Tania, we will be discussing about how to make planning our content easier. If you have other questions or want a consultation call with me, go ahead and reach out!

Keeping up with content

It's common for us to slack, lose motivation, and get stuck in creating content for our businesses. Sometimes it feels like you're running out of creative juices or you're not sure what's working anymore. Especially when you notice that you lack engagement and sales.

Now let's get into the basics. We want sales but we don't want our content to look so sales-y, right? So how do we do this right?

The best way to plan is to have an outline and a guide. One of the best things you can do to boost engagement in your group is to have ate least three lives a week: one in the morning, one in the afternoon, and one in the evening on different days. In that way you're catching different people.

And here's the guides in planning for those lives:

One is a coffee chat talking about your day/week. No selling agenda, it's just a connection piece.

Then one is a product live where you pick one product and say something educational surrounding it.

Tip: Mention reasons for buying the product, highlight the functionality, and attach scenarios/stories where your audience could relate to.

In your lives, provide solutions to every one's problems.

Then lastly, there should be one live about your passion and purpose. Highlight your community value! It's the kind of discussion where you are educating, inspiring, empowering. It's a good conversation starter, because you can build up engagement without sounding too "hey come buy my stuff."

You could also have posts that ask your audience's preferences. For example, when your company releases new outfit patterns, you could have stories/posts that ask your audience, this or that? Yay or nay? and so on.

See also: The Hot Air Balloon Method in goal setting

Create the plan

So for the month, plan ahead on what your posts, lives, and theme will be. As long as you have those core pieces in mind (coffee chat, product, community value) it will be easier for you to plan. And having new content prepared is a way to release excitement into your group!

Join our community

Become a podcast member! https://glow.fm/directsalesdonebetter/