This week we sit down with Patrick Lynch, Director of Global Sales Effectiveness and Enablement at Ellucian to discuss how sales organizations can get back to the basics when considering sales tools and strategy.  Themes:  -Intro to Pat, Ellucian, CSO Insights and More

-Back to the Basics: Behaviors and Activities 

-Applying Rigor, Discipline, and Process

-"Scale Suck:" How to Avoid Scaling Ineffectively 

-Sales Enablement and Change Management

-The Sales Enablement Maturity Model: thinking tactically vs. strategically 

-What sales tools keeps your process simple?

-Forecasting and Sales Activities

-The Sales Stackr Hot Seat

Show notes and more at: salesstackr.com