Eric Kooymans is the Founder of Harnessing Strengths, a website design and e-commerce marketing agency that helps brands to get online. He has over 15 years of experience in helping brands with e-commerce development, search engine optimization, paid search marketing, inbound marketing, influencer marketing, email marketing, and lead generation for B2C, B2B, and B2M industries. 

Prior to founding Harnessing Strengths, Eric worked at various agencies and brands perfecting his perspective on what brands need to do to be successful online.

In this episode…

When brands are in the market for agencies to help them establish an online presence, many of them opt for the first one who promises them a website. They fail to look at how that agency will promote their brand and how this agency can create traffic that will help their sales grow. And according to Eric Kooymans, finding the agency who will take the time to get to know your target clients and build a roadmap for you, is the key to making your business grow.

In this episode of Buy Box Experts, James Thompson interviews Eric Kooymans about what scalability and efficiency means for businesses going online, the most common mistakes brands make when selecting marketing agencies to work with, how brick and mortar brands can use their knowledge in offline selling online, and the five things brands need to do in order to effectively grow their business. Stay tuned.