One of the biggest reasons my sales tanked? I was talking to the wrong people—or at least, talking to them the wrong way. In today’s episode, I’m pulling back the curtain and showing you exactly how I’m fixing this in real time inside my own business.

If you’re showing up, posting, selling… and still not seeing results? It’s probably not just an algorithm issue—it’s a messaging issue. Your content, your offers, your energy might not be landing with the right people.

Here’s what I’m diving into:

• How I realized I wasn’t speaking to the people I’m called to serve
• The exact questions I asked myself to redefine my ideal client
• The messaging shifts I’m making so my content speaks directly to the people who are ready to invest
• How YOU can audit and adjust your messaging to actually convert

This isn’t about posting more. It’s about making sure what you post actually connects.

Resources mentioned in this episode:

• Grab my free Biz Bundle (includes my messaging guide): https://thatcontentnerd.com/bizbundle
• Ready to clarify your business direction? Get my step-by-step mini course, Your Clarity Blueprint: https://thatcontentnerd.com/ycb/

Follow me on Instagram: instagram.com/that.content.nerd