Tanya Fornerod's remarkable journey from salon employee to multi-business owner showcases the extraordinary power of intuition in entrepreneurship. With refreshing candor, she reveals how trusting her gut has guided 95% of her business decisions, transforming a small esthetician practice into Wax and Lash, a highly successful business.

The conversation explores what truly sets exceptional businesses apart. Tanya shares her philosophy of creating immersive experiences that engage all five senses—from the scent when clients walk through the door to the thoughtful details in every interaction. This attention to customer experience has built loyalty that allows her to successfully operate her Denver-based businesses while living in her dream home in Southern Oregon.

Particularly fascinating is Tanya's perspective on family business dynamics. She openly discusses the challenges and rewards of working with family members, acknowledging the emotional complexities while offering practical wisdom on maintaining boundaries. Her partnership with Roland demonstrates how complementary strengths can create both business success and personal fulfillment.

Perhaps most valuable is Tanya's insight on delegation as the cornerstone of business growth. She challenges the entrepreneurial tendency to micromanage, revealing how empowering her team has created freedom while multiplying her income. This philosophy extends to her newest ventures—hosting transformative retreats on her Oregon property and launching "The Blossoming Entrepreneur" podcast to help others create businesses aligned with their authentic desires.

Throughout the conversation runs a powerful thread about asking yourself the deceptively simple question: "What do you really want?" Tanya's story proves that building a business around your genuine desires creates not just financial success but also the freedom to truly enjoy what you've built. Her journey inspires listeners to trust their instincts, delegate effectively, and design businesses that serve their ideal lives.

Discover more about Tawyna at https://www.tawnyafornerod.com/

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