Any time you can take a measurement in your business — any time you can look at something and get a number — the question arises: What number should I be aiming for? Business benchmarks and metrics are a complicated topic, and the answer to those questions is usually “It depends.” But what does it... Listen to episode

Getting Clear on your Metrics and Benchmarks: The 3 Lenses to Look Through

<a href="https://twitter.com/soniasimone" target="_blank">Sonia Simone</a> delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.

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Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.

<a href="https://twitter.com/soniasimone" rel="noopener noreferrer">Sonia Simone</a> delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.

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Getting Clear on your Metrics and Benchmarks: The 3 Lenses to Look Through

Getting Clear on your Metrics and Benchmarks: The 3 Lenses to Look Through