Episode 108 - Getting Comfortable With the New Marketing

In this episode, the discussion continues about the new marketing and where we need to be going in 2019 to optimize book sales and business growth (yes, author--you are a business owner). Chris also shares where the podcast is going in 2019 and changes listeners can expect as the show expands it content.  Links & Show Notes: "The biggest mistake we've made in marketing is ignoring the emotional connection that readers have to our stories." -Chris Syme -What's coming in 2019 and why you'll want to stay tuned. -Takeaways from Seth Godin's new book, This is Marketing. -Why advertising and marketing are not the same thing. -Why we need to quit telling people what they should be buying. -Why ads are no longer a go-to strategy for most authors. -Why you may want to take a second look at redefining "write to market." Links: Seth Godin's new book, This Is Marketing. David Gaughran's Strangers to Superfans book