Apptivate: App Marketing Explained

Getting Creative with Creatives - Thiago Monteiro (Peak Labs)

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Today’s guest is Thiago Monteiro from Peak Labs. He has been working in Digital and Mobile Marketing for more than eight years now. Thiago is also experienced in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising.

Questions That Thiago Answers In This Episode:

  • “Going from a booking appointment apps to brain training, did you find that shift kinda daunting and challenging? Was there a lot to learn?”
  • “What are some of the biggest differences and challenges you found in bringing Quixel Logic and Rise to the market?”
  • “You guys chose the strategy of high volume low cost, why choose that strategy as opposed to lower volume high cost?”
  • “How do you go about educating your consumers or your perspective consumers in order to raise a probability that the download would be quality?”
  • “Do you guys have any process in which you are kinda automating the development of the creatives or automating the deployment, how does that overall process look?”
  • “When you launch a new title, how long does it take you and how do you go about determining what your KPI should look like?”

    • Timestamp:

    • 01:10 Introduction of the different products at Peak
    • 02:30 Thiago’s background at a beauty market place (Booking appointment apps)
    • 03:53 Big difference of Thiago’s previous job and current job at Peak
    • 04:47 Basic marketing principles
    • 06:30 Differences and challenges in bringing Quixel Logic and Rise to the market.
    • 07:06 Reason for using the high volume low cost strategy as opposed to lower volume high cost strategy?
    • 07:55 Strategy structure for Peak
    • 08:30 Strategy structure for Rise
    • 09:41 Grabbing the attention of the consumers and then pass the necessary information
    • 12:19 Transformative contents
    • 14:00 Testing approach on the different Peak apps
    • 15:45 Thiago on trying different concepts for the Peak apps
    • 18:28 Peak’s creative cycle
    • 21:32 Two sources of ideas for Peak’s creative team
    • 26:15 Building a product concept and determining its main KPI
    • 28:14 Determining revenue for subscription products
    • 32:00 Thiago’s future expectations

      • “I’m a big believer that, if you go to the core of marketing like the principles, the funnel of the users, etc. - it applies to any product in the world. In general if you follow the basic principles of marketing, you should be ok.”

      Thiago Monteiro

      Mentioned:

      Peak - Brain Training
      Rise - Sleep Better
      Quixel - Logic Puzzles
      Facebook
      Google UAC
      Voodoo
      Aquapark.io

      ...more
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