It doesn't matter if you built the greatest product on earth if you can't find an effective distribution strategy to acquire customers.  In this episode of Startup Basics, Sergio and Kimmy explore a wide array of tactics and marketing channels. They look at flipping the traditional perspective: focusing on tasks first and then channels secondarily. This episode covers a lot of ground so is a must-listen for those starting out!

It doesn't matter if you built the greatest product on earth if you can't find an effective distribution strategy to acquire customers. In this episode of Startup Basics, Sergio and Kimmy explore a wide array of tactics and marketing channels. They look at flipping the traditional perspective: focusing on tasks first and then channels secondarily. This episode covers a lot of ground so is a must-listen for those starting out!

It doesn't matter if you built the greatest product on earth if you can't find an effective distribution strategy to acquire customers.&nbsp; In this episode of Startup Basics, Sergio and Kimmy explore a wide array of tactics and marketing channels. They look at flipping the traditional perspective: focusing on tasks first and then channels secondarily. This episode covers a lot of ground so is a must-listen for those starting out!&nbsp;

Getting Customers for Your Startup

Startup Basics is for entrepreneurs launching tech companies but are not fluent in "startup." Hosted by Beta Boom's founding partners, Sergio and Kimmy, the podcast covers common topics and questions that many founders are afraid to ask or think they should know. Startup Basics covers subjects like these:

Do I need a technical co-founder, and how do I find one?
What do investors look for in early-stage startups?
What is product-market fit and how to find it?
How can I get customers?
How can I get money for my startup?
If you don't know the difference between a "seed round" and an "A round" or think a "cliff" is a steep rock face, chances are that this podcast is for you.

There are other great podcasts focusing on growing a startup or looking back on successes, but Startup Basics really covers the initial stages of a tech enterprise in terms that nearly anyone can understand.

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Technology

Startup Basics is for entrepreneurs launching tech companies but are not fluent in "startup." Hosted by Beta Boom's founding partners, Sergio and Kimmy, the podcast covers common topics and questions that many founders are afraid to ask or think they should know. Startup Basics covers subjects like these: Do I need a technical co-founder, and how do I find one? What do investors look for in early-stage startups? What is product-market fit and how to find it? How can I get customers? How can I get money for my startup? If you don't know the difference between a "seed round" and an "A round" or think a "cliff" is a steep rock face, chances are that this podcast is for you. There are other great podcasts focusing on growing a startup or looking back on successes, but Startup Basics really covers the initial stages of a tech enterprise in terms that nearly anyone can understand.

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Getting Customers for Your Startup

Getting Customers for Your Startup