Adyen Presents: Embedded Finance

Getting Embedded Payments Right with Wix & Emily Bartels


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Embedded payments are transforming how software platforms serve their customers, moving beyond basic functionality to become comprehensive business operating systems.


In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolution of embedded payments through conversations with Emily Bartels, former payments leader at Mindbody, and Wix payments co-heads Amit Sagiv and Volodymyr Tsukur, who oversee payments for a platform serving over 250 million users across 190 countries.

Episode Highlights:

  • [00:00] Intro
  • [01:05] Mindbody's Early Journey into Embedded Payments 
  • [04:17] Starting with Customer Workflows Before Technology
  • [09:49] Strategic Pricing for Embedded Payment Solutions
  • [11:15] Navigating Business Through COVID-19 Disruption
  • [18:33] Wix's Evolution into a Business Operating System
  • [28:26] Leveraging Platform Data to Streamline Payments
  • [34:48] The Wix Way: Customer-Centric Product Development
  • [42:45] Building the Right Team for Embedded Payments
  • [46:56] AI and Personalization in Payment Experiences
  • [50:38] Future of Embedded Finance: Beyond Payments
  • [52:52] Key Takeaways: Driving Value Through Embedded Solutions
...more
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Adyen Presents: Embedded FinanceBy Adyen