In this episode of Strings to Your Bow, Chloe Weatherhead sits down with marketing mentor and local SEO specialist, David Robertson. David shares how his diverse career path — from the RAF to dentistry and finally into digital marketing — has shaped his approach to business and marketing. He explores the experiences that fuelled his curiosity, competitive spirit, and resilience, and how these traits became his superpowers in the world of SEO and local search marketing.

Key Topics Covered:

• David’s journey from the RAF to becoming a local SEO expert.
• How personal resilience and life experiences influence professional success.
• The importance of balancing technical skills with human connection in digital marketing.
• Lessons learned from leading teams and mentoring others.
• Practical advice for business owners navigating the noisy world of marketing.
• How curiosity, adaptability, and ethical practices have guided David’s career.
• Tips for small businesses on optimising Google Maps, content creation, and visibility strategies.

Resources and Links:

• David’s website: blueskyseo.co.uk

Episode Takeaway:
David’s story reminds us that business success isn’t just about technical expertise — it’s about resilience, human connection, and curiosity. For any business owner aiming to be seen, found, and remembered, David’s approach to SEO and local marketing is both a practical guide and a source of inspiration.

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Thanks for tuning in—I’ll see you next time for another inspiring conversation. Until then, keep discovering your strengths and adding new strings to your bow! 

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