In our last in Season 1, we discussed how to use content to attract visitors to our websites. Every Wednesday @12PM we will discuss important information about your web presence. Today we will show how to get Google and other major search engine to acknowledge our presence obn the wolrd wide web. This will help your website to stand out among miliions.

DigiNopsis:

While each search engine has its own set of ranking criteria, they all look at these same basic but key elements:

Relevant page content

A suggested practice is to include between 300 and 700 words per page, focusing the page content on its target keyword’s subject matter.

Keywords

Do some research to discover what select words and phrases people use to search for your type of business or product. Scatter these keywords throughout the content on your website

Meta tags

Now these are HTML tags that contain info to help search engines know what your site’s about. They help describe your website in search engine results.

Website navigation

This covers all the links on your site and how visitors navigate from page to page. Like visitors, search engines rely on good navigation to get around your site.

In the world of SEO, a broken link is like hitting a brick wall. Make sure all the URLs in your navigation are valid.

Sitemap

A sitemap is essentially a map or directory of all the pages in your website. It guides search engines throughout your site with the names and locations of pages. Learn more about sitemaps.

Link building

Search engines use both internal links and backlinks to rank your site. You create an internal link by linking from a keyword or sentence on one page of your website to another page on your site. Even more important for search ranking are backlinks — links from other websites that point to your site.

Image optimization

This one’s got its own section. We will  discuss more in subquent podcast.

For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.

Reference:

Microsoft 356 Look like a world-class business, even if you operate out of your garage, with professional email and Office apps that help you save time and be more productive.

Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web

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