When thinking about the future of your practice, are you excited about emerging technology but wondering where to start? Tune in as we chat with our very special guest, James Bergin, Xero's Executive General Manager of Technology Research & Advocacy. Discover how cutting-edge tech trends, from advanced AI to smart personal assistants and innovative tools like Xero's new JAX, are transforming the industry - in an accessible way.

James shares his wealth of experience in tech research and leadership, exploring how generative AI is a game-changer for small businesses. With stories from Xero's Summer Series, we'll envision a future where tech streamlines operations, helping business owners thrive. Learn why technology should be seen as a catalyst, not just a trend, and how embracing purpose leads to sustainable growth and a strong community.

Join us for an episode brimming with optimism, actionable insights, and maybe even a debate on whether James would rather be a professor or an astronaut. Let's navigate the exciting future of accounting together! 

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PRODUCTION
David Easton (@davidjeasty) | Instagram