Mind the Whitespace

Getting great design feedback from client needs mind reading | David Broner


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David Broner is the Creative Director and founder of OB Studio (and previously DVTK), where he's spent years mastering something many designers struggle with: the psychology of client feedback. An expert in digital design who works across 3D, motion, and interfaces, David has learned that great design happens through great collaboration. He's worked with clients like GOAT, Nike, and Apple, navigating everything from wireframe feedback to complex multi-media projects.

Watch his conversation with Jonathan Quaade, founding designer at workflow.design and ex-Pentagram, as they discuss:

  • Why every client speaks a different language and how to adapt your feedback process accordingly.
  • How to read between the lines when clients can't articulate what they really want.
  • How to keep your team motivated when client feedback gets brutal.
  • Why empathy might be your most important design skill.
  • Which tools actually streamline collaboration (and which just add complexity).
  • How to maintain creative vision while incorporating endless revisions.
  • Why true success isn't approval—it's genuinely happy clients who feel heard.

This is the first episode of Mind the Whitespace, a podcast series from workflow.design, where we explore what goes into creating great designs. It’s not the sudden moments of creative genius or case studies, but the real, human moments that make all the difference in making a project a great creative success.

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Mind the WhitespaceBy Workflow