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GETTING INBOX DELIVERY WITH GMAIL
Ajay Goel (podcast)
"How do we get email delivered to our subscribers' Gmail inbox?"
Marketing companies are reporting that they are sending more and more email on behalf of their users
With GMass you can send a personalized email to multiple contacts. You also get all the usual email marketing metrics, and then some bonus ones as well.
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GETTING INBOX DELIVERY WITH GMAIL
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Doug Morneau: Welcome back, listeners to another episode of Real Marketing Real Fast. I've got joining me today on the podcast Ajay Goel. He's been an internet software developer for his entire career, which began in 1998. He created one of the first email marketing platform called 'JangoMail', and in 2003, it was acquired by a private equity group. Ajay now runs a product or runs a service called GMass.
It's an email marketing plug-in for Gmail. When we were getting ready for the show, I asked him what his superpower was, and he said that his main expertise is in Gmail, that he can make email marketing services that integrate into Gmail so he can help users get past the spam filters into the inbox. Welcome to the show today.
Ajay Goel: Thanks, Doug. Happy to be here.
Doug Morneau: You have a superpower that most people want to know how that works, and that's "How do we get email delivered to our subscribers' Gmail box?" Do you want to start off and answer any questions or share us a little bit of information with us on that?
Ajay Goel: Sure. Sure. That is the million dollar question that a lot of email marketers are trying to figure out because one, Gmail has a pretty aggressive spam filter, and two, even separately from the spam filter, they have a Promotions folder filter, and so getting to the Gmail inbox is somewhat difficult, but it can be done, and what I've built my expertise in is getting to the Gmail inbox by sending from your actual Gmail account. That may seem counterintuitive because a traditional email marketer is used to sending from a platform like a MailChimp or a Constant Contact or an iContact or what have you, but it is actually possible to send a campaign from a Gmail account as long as it's not too big of a campaign.
Doug Morneau: It's interesting because there are all these conspiracy theories and ways to get into Gmail's inbox in terms of opens, and clicks, and engagement, and replies, and what was it? I had a client that had an email deliverability problem into Gmail, so I had just contacted Gmail directly, and just the fact that they mentioned my client's name in the response email put Gmail's own corporate response into the spam filter.
Ajay Goel: Yeah. Right. I'm not surprised. I will oftentimes scroll through my promotions folder and my spam folder, and I'm shocked at how many big brand names have emails going into those folders, and I'm talking about Amazon.com, Uber, [Evites 00:02:55], Adidas. There was one in my spam folder the other day, so it's not a problem that only the little guys are having.
Doug Morneau: No. Fair enough. I was really encouraged as I was doing some research a month or so back to see how many people actually do check their spam folders. Obviously, you don't check it like we do our inbox, but once a week or once every couple weeks, people at least browse through it, so there might be some hope that we get a little bit of traction for the stuff that's not making it to the inbox.
Ajay Goel: That's more frequently than I check mine. I mean, I might check mine once a month if that ... I basically consider an email going to the spam folder a lost cause. I mean, it's there's just people are so bombarded with so many different kinds of ...
View all episodes
By Doug MorneauAjay Goel (podcast)
"How do we get email delivered to our subscribers' Gmail inbox?"
Marketing companies are reporting that they are sending more and more email on behalf of their users
With GMass you can send a personalized email to multiple contacts. You also get all the usual email marketing metrics, and then some bonus ones as well.
-------------------------------------------------
SHARE WITH TWITTER
GETTING INBOX DELIVERY WITH GMAIL
-------------------------------------------------
Doug Morneau: Welcome back, listeners to another episode of Real Marketing Real Fast. I've got joining me today on the podcast Ajay Goel. He's been an internet software developer for his entire career, which began in 1998. He created one of the first email marketing platform called 'JangoMail', and in 2003, it was acquired by a private equity group. Ajay now runs a product or runs a service called GMass.
It's an email marketing plug-in for Gmail. When we were getting ready for the show, I asked him what his superpower was, and he said that his main expertise is in Gmail, that he can make email marketing services that integrate into Gmail so he can help users get past the spam filters into the inbox. Welcome to the show today.
Ajay Goel: Thanks, Doug. Happy to be here.
Doug Morneau: You have a superpower that most people want to know how that works, and that's "How do we get email delivered to our subscribers' Gmail box?" Do you want to start off and answer any questions or share us a little bit of information with us on that?
Ajay Goel: Sure. Sure. That is the million dollar question that a lot of email marketers are trying to figure out because one, Gmail has a pretty aggressive spam filter, and two, even separately from the spam filter, they have a Promotions folder filter, and so getting to the Gmail inbox is somewhat difficult, but it can be done, and what I've built my expertise in is getting to the Gmail inbox by sending from your actual Gmail account. That may seem counterintuitive because a traditional email marketer is used to sending from a platform like a MailChimp or a Constant Contact or an iContact or what have you, but it is actually possible to send a campaign from a Gmail account as long as it's not too big of a campaign.
Doug Morneau: It's interesting because there are all these conspiracy theories and ways to get into Gmail's inbox in terms of opens, and clicks, and engagement, and replies, and what was it? I had a client that had an email deliverability problem into Gmail, so I had just contacted Gmail directly, and just the fact that they mentioned my client's name in the response email put Gmail's own corporate response into the spam filter.
Ajay Goel: Yeah. Right. I'm not surprised. I will oftentimes scroll through my promotions folder and my spam folder, and I'm shocked at how many big brand names have emails going into those folders, and I'm talking about Amazon.com, Uber, [Evites 00:02:55], Adidas. There was one in my spam folder the other day, so it's not a problem that only the little guys are having.
Doug Morneau: No. Fair enough. I was really encouraged as I was doing some research a month or so back to see how many people actually do check their spam folders. Obviously, you don't check it like we do our inbox, but once a week or once every couple weeks, people at least browse through it, so there might be some hope that we get a little bit of traction for the stuff that's not making it to the inbox.
Ajay Goel: That's more frequently than I check mine. I mean, I might check mine once a month if that ... I basically consider an email going to the spam folder a lost cause. I mean, it's there's just people are so bombarded with so many different kinds of ...