Getting into Podcast Advertising with Krystina Rubino - General Manager Offline at Right Side Up

Your podcast mentor this week is Krystina Rubino. Krystina is the founder of the offline growth marketing practice at Right Side Up, where she has built a team of highly specialized consultants that partner with high growth tech companies to diversify their marketing mix and stand offline channels up in-house.She’s spent her career helping companies and brands like Advil, DoorDash, P&G;, Lyft, and Stitch Fix, develop profitable digital and offline media campaigns, often as vanguards in their category and the medium. As the head of the offline practice, a leader across marketing disciplines, and a seasoned driver of growth, she serves as a significant speaker, advisor, and contributor to both the marketing and media spaces.In this episode we discuss Krystina's outlook on advertising in the podcast space, as well as what she thinks brands need to know about starting podcast advertising camapaigns.You can follow Krystina here: Website - https://www.krystinarubino.com/Linkedin - https://www.linkedin.com/in/krubino/Follow Marla and OSSA Collective here:Instagram - @ossaforpodcastersLinkedIn - https://www.linkedin.com/company/ossa-collective/Or visit our website https://ossacollective.com/ Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/