What is it like working in a family business? Matt Shucart is the owner and president of Advertising Premium Sales (APS). Matt entered the family business that began 60 years ago with his Grandpa. He discusses the challenges of how to evolve and bring a 60 year old business into the 21st Century. He says, "You can't grow unless you are willing to evolve to changes in the market." Matt spent years in the restaurant business that he feels was a great training ground for being the owner of a business. Matt shares his ideas about the pros and cons of being in a family business. Matt also talks about how his business was able to pivot and survive the Covid phenomenon. How do you think outside the box and survive? Matt is a knowledgeable entertaining guy that gives all kinds of nuggets of wisdom that will help your business grow.