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Show Highlights

Single float memberships have become increasingly more common in the float industry, typically with the option to purchase additional floats for the month at a discount. But how do you properly incentivize those members to float more than a single time per month?

Ashkahn and Derek talk marketing tips to keeping your float center top of mind and making sure your members are active regularly.

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: Word. Hey everybody.

Derek: What's up?

Ashkahn: This is Ashkahn.

Derek: This is Derek.

Ashkahn: We got the Ashkahn, Derek radio hour happening here. It's probably going to be more like fifteen minutes.Not an hour. Didn’t mean to get you guys all excited.

Derek: Gotta get home.

Ashkahn: Alright, cool. Want to hear the question?

Derek: I guess.

Ashkahn: I'm not gonna say it if you're not that enthusiastic about it.

Derek: Yes, Sir. Please! Can I have another?

Ashkahn: Oh great, sure.Yeah, yeah. Let me read the question here. It is, “I do the single float monthly membership, with additional discounted floats. How do I get my members to come in more than once a month?”

Derek: Gotta get those floaters floatin.

Ashkahn: So, yeah. I mean this is a really popular membership structure that we see out there, right?

Derek: Right, we even jumped on that bandwagon.

Ashkahn: So, we even do this.