Most businesses know they have to do some marketing to let potential customers know who they are and what they do while retaining existing business, but this week, we’re taking those efforts up a notch. IPCMobile’s VP of Marketing, Tolgar Alpagut, joins to explain how. What is attribution mirage, and how is it harder to know where to market? What’s the baseline for effective marketing? Is organic or paid posting on LinkedIn better? Are we over-relying on shiny new tools like AI and automation?

#VARValue - What’s one thing a VAR or ISV could do in the next few weeks to immediately improve their marketing efforts? (Tolgar also recommends Microsoft Clarity.)

References:

Attribution Mirage - Banker Creative

Dark Social - SparkToro

TEConnecting with us:

Tolgar - Google I/O- Imagen Video and Phenaki text to video

Dean - Lawyer used ChatGPT

John - Secret Invasion opening credits

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