<p>"Brands aren't really real," argues author and brand savant Debbie Millman. At the same time, Coca-Cola once promised to teach the world to sing and neolibs around the world now consider themselves personal brands. So, what's in a brand — and is there any use left in them? </p>

"Brands aren't really real," argues author and brand savant Debbie Millman. At the same time, Coca-Cola once promised to teach the world to sing and neolibs around the world now consider themselves personal brands. So, what's in a brand — and is there any use left in them?

<p>"Brands aren't really real," argues author and brand savant Debbie Millman. At the same time, Coca-Cola once promised to teach the world to sing and neolibs around the world now consider themselves personal brands. So, what's in a brand — and is there any use left in them?&nbsp;</p>

Getting Off the Brandwagon

Fearless, sophisticated culture criticism for all generations. Nothing is off-limits, nothing dumbed down. With American culture on the rocks, we're split into fake "wars" about everything from avocados to bicycles to medical masks. It's time we took a critical lens to every facet of our shared experience. And that's what Virginia Heffernan is prepared to do.

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Getting Off the Brandwagon

Getting Off the Brandwagon