In this episode, JR has a conversation with George Yu, the creator of WindPouch and the COE ofTrueNorthWay.

George Yu is the Status-quo breaking Serial Entrepreneur with 10+ years of experience developing, sourcing, and manufacturing new and innovative products.

Created WindPouch, an inflatable hammock that went viral on social media, and drove the company to $4M in revenue in just 18 months. Shortly after, appeared on ABC’s Shark Tank and landed a partnership with Mark Cuban Companies.

Currently Chief of Operations with TrueNorthWay a development company which pioneers a unique way of offering bundled apartments which include rent, utilities, healthcare, transportation and more in one single monthly membership fee.

Leveraging a natural instinct towards entrepreneurship, George is a proven expert at finding business opportunities through everyday situations and experiences. Finds great enjoyment in creating products where most others overlook. Is known by peers for possessing grit and resilience, as well as for having the ability to reengineer processes, making them more productive and efficient. With a proven track record of turning concepts into creations, provides executive leadership and oversees the end-to-end operations of disruptive product development in niche markets.

Enjoys spending time flying as a private pilot and traveling to new destinations around the world. Fluent in English, Mandarin, and Spanish.