PLEASE NOTE: This episode is from the 2025 Foster 50 Challenge, so some details and timing are out of date. For information on the 2026 Foster 50 Challenge, visit PEDIGREEFoundation.org/Foster50.

Foster homes are great for pets, but they’re also a marketing goldmine. Learn about creating a process to market pets in foster homes and get them adopted- right from the couch.

GUESTS: 

• Rachel Jones, Consultant, Rachel at the Shelter  
• Tori Fugate, Director of Communications, Shelter Animals Count 
• Stephanie Jackson, Public Information Officer, Louisville Metro Animal Services 

LINKS:

• Marketing from Foster Homes Resource Collection
• Adoption from Foster Homes Resource Collection
• How to create a process for marketing and adopting pets from foster homes  (PDF download)
• Getting foster dogs adopted: Five tips for foster coordinators (4 min. read)
• Foster Resource Page Examples:
  • Kansas City Pet Project
  • One Tail at a Time
  • Pima Animal Care Center