On American Exchange - US expat Erich McElroy reaches back across the pond to find out what is happening in America - this week Erich speaks to Democratic political and branding strategist Rachel Bitecofer. They discuss the impact of polling - how to look at Republican vs Democratic vs Public polls, the need for Democrats to hit it hard with their messaging and of course - how our democracy is to stake in November. Make sure to keep an eye out for her up coming book “Hit em Where it Hurts. How to beat Republicans at their own game” and to follow her @RachelBitecofer