Curious about how to utilize word-of-mouth marketing to grow your readership? Today we are chatting with Eliot Peper, the bestselling author of Reap3r, Veil, Bandwidth, and other novels. Our conversation spans the history of publishing, all the way to a relationship-based approach to marketing, and the fiction flywheel that includes subscriptions, grants, and other alternative revenue streams to book royalties.

Eliot Peper's Links:

Website and His Books: https://eliotpeper.com/

True Blue Story: https://truebluestory.com/

EPISODE OUTLINE:

0:00 - 2:14 Introduction and Context

2:14 - 8:26 A Brief History of Publishing

8:26 - 11:05 How the Internet Changed Publishing Forever

11:05 - 13:16 What Does it Mean to Be An Indie Author

13:16 - 16:40 How A Cold Email Led to a Publishing Deal as a First-time Author

16:40 - 19:16 The Relationship-Based Approach to Marketing

19:16 - 22:05 The Power of ARCs in Getting Readers to Talk About Your Story

22:05 - 25:05 How and Why Eliot Recommends His Favorite Books Online

25:05 - 27:55 How Eliot Utilizes his Reader Newsletter

27:55 - 33:14 The Role of Reader Expectations in Purchasing From Retailers

33:14 - 41:51 Eliot's Unconventional Subscription Strategy

41:51 - 45:08 The Fiction Flywheel: Eliot’s Different Revenue Streams

45:08 - 52:04 Multi-Media eBooks and Narrative Responsive Design

52:04 - 54:02 Conclusion and Outro

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