Greg Hoffman is the Founder and CEO of Apogee Agency, an award-winning affiliate marketing agency. With more than twenty years of experience in digital marketing, Greg has cultivated a reputation for integrity and an adherence to a rigorous set of standards that protect and nurture affiliates and merchants alike. 

Before founding Apogee Agency, Greg served as leader of various agencies specializing in marketing and public relations. Affiliate Summit has selected Greg as a speaker nine times and his sessions have consistently ranked in the top ten by every standard: content, speaker, attendance, and audience growth.

In this episode…

When working with new brands looking to get into affiliate marketing, Greg Hoffman starts by talking to them about expectations. Based on what he has seen over the years, he wants brands to understand that affiliate marketing is not a silver bullet. While it does bring in new customers, it may take time to substantially increase sales.

Because of this, Greg has a few tried and true strategies to quickly and successfully get a brand's affiliate marketing program off the ground. First, brands need to know who their target audience is and what products are ideal for them. They also need to get their overall website, sales, and conversion rates affiliate ready. So, are you prepared to launch a profitable affiliate marketing program?

Greg Hoffman, the Founder and CEO of Apogee Agency, joins James Thomson in this week's episode of Buy Box Experts to talk about how he helps brands launch their affiliate marketing programs. Greg discusses the evolution of the affiliate marketing industry, the recent changes to Amazon's affiliate program, and the types of brands that are best suited for affiliate marketing. Stay tuned.