With Black Friday (and Black Thursday, and Cyber Monday, and all the crew) just round the corner, you might be thinking about your sales strategy. Discount codes, money off, slashed prices - these are all the traditional ways big businesses advertise on Black Friday. But is this the way it has to be for small businesses too? We chat about the pros and cons of Black Friday, as well as some alternatives you might want to try instead (if you want to opt in at all, that is. If you want to opt out - we totally understand too!)