Everett Rogers developed a theory called the Diffusion of Innovations, which identified various sections of a population as it relates to attracting customers and clients. He discovered that 13.5% of a population are the Early Adopters, or what he also called the Lighthouse Customers.

Where do you see yourself? If you are looking for peers, it will be a crucial distinction for you to recognize.

Find more about Everett Rogers' work on his Wikipedia page: https://en.wikipedia.org/wiki/Everett_Rogers