All other things being equal, people will do business with, and refer business to, people they know, like, and trust. This is just some of the wisdom from author and networking master Bob Burg. 

In this conversation, I chat with Bob about his career in radio and TV, sales, and eventually to his becoming a speaker and author specializing in authentic relationship building.

Bob is the co-author of The Go-Giver, Go-Giver Leader, Go-Givers Sell More, and Go-Giver Influencer, as well as the author of Endless Referrals and Adversaries into Allies. Together his books have sold more than a million copies, and have appeared on multiple best seller lists.

Bob is a sought-after speaker, who is shifting his business to the virtual world.

Find more information about Bob at www.burg.com.